Sell Something Bigger

Posted by Siobhan Hitchmough

Ikea doesn’t sell furniture.  It sells what your home could look like.

Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life.

State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones are covered.

Don’t sell stuff.  Sell aspirations.

Boy Looking Far

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

Have a question or comment? Let us know below!