Flash vs Substance

Flash vs Substance

A book that teaches you how to get rich is flash. A book that teaches you the inner workings of the financial system is substance. A handbag that has the logo of a company printed all over it is flash. A handbag that lasts for 20 years and remains aesthetically...

Same Soap. Different Products.

When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little...
It's Your Battle

It's Your Battle

People often ask me how the recession is affecting us.  In my most sagely voice, I respond, “I don’t know”. We’re continually improving our product, our marketing, and the way we do business.  As a result, we’re continuing to do better,...