It's Your Battle

Posted by Siobhan Hitchmough

People often ask me how the recession is affecting us.  In my most sagely voice, I respond, “I don’t know”.

We’re continually improving our product, our marketing, and the way we do business.  As a result, we’re continuing to do better, despite the trends in the overall economy.  We might come up with a new way of promoting our product that helps increase sales 50%, or improve the product in such a way that doubles our revenue.  If we remove some roadblock that’s turning away one quarter of your potential customers, we increase sales by 33%.  Perhaps in a more prosperous general economy we’d see our numbers increasing by an extra 10-20%, but that’s just gravy – the things we can do have a much greater impact.

Whether you’re trying to grow your business, cope with extra work for the same money, or find a job; don’t let the economy or the news make you feel helpless.  It may be more of an uphill battle, but it’s still your battle.

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

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