Flash vs Substance

Posted by Siobhan Hitchmough

A book that teaches you how to get rich is flash. A book that teaches you the inner workings of the financial system is substance.

A handbag that has the logo of a company printed all over it is flash. A handbag that lasts for 20 years and remains aesthetically pleasing is substance.
Get rich books and books about financial market
A customer support service that uses sophisticated phone and computer systems is flash. A customer support service that solves customer’s problems with speed and courtesy is substance.

Does your business focus on flash? Or on substance?

Are you sure?

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

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