Most small businesses these days have a website up to share information and attract new customers. If you don’t, you might want to consider getting one designed.
If you already have one, have you ever wondered what kind of people are visiting it? Where are they from? What do they click? How did they get there? How many come back? Answering these questions helps you understand how people interact with your website, so you can improve on weak points and promote your selling points better. Luckily, there are free tools online that can help you track how people use your website.
Google Analytics gives you detailed information on how your users browse your site. It can tell you what time of the day you get the most traffic, which countries the users from, which page is the most viewed, etc. The nice thing about it is that the graphs are all interactive, allowing you to drill down to find the exact information you want.
Quantcast shows you the demographics of your users. Information like the age group, average household income, the gender percentage, etc. How could you target your marketing message better if you found out that most of your visitors were women over 50?
Using these tools is very easy if you already have a website. Simply sign-up for a free account, and follow their instructions to attach a small piece of HTML code on your website. You might be surprised by how your website is being used. We know we were when we saw Malaysia in the top 10 countries visiting us. Time to go international, anyone?