When you’re making decisions on different marketing or advertising channels, a big question is how much can you afford to pay for each visitor or sales lead. This can help you make informed and profitable decisions. All it takes is gathering the right...
Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand. 1) Own One Word What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How...
A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over...
If you sell products online or offline, you might be familiar with this all-too-common customer story: 1 ) Maria wants the product you sell. 2 ) She finds you through Google, eBay, or a friend’s recommendation. 3 ) She buys your product. You do everything...
Most small businesses these days have a website up to share information and attract new customers. If you don’t, you might want to consider getting one designed. If you already have one, have you ever wondered what kind of people are visiting it? Where are...
