by Matt Kostan | Nov 26, 2008 | Uncategorised
If someone asked you to describe your business in a few words, how would you do it? If it takes you a few minutes to describe all the things that you do; you probably need to think more about what’s really important to your business. And your audience will...
by inFlow Inventory | Oct 28, 2008 | Uncategorised
When you’re making decisions on different marketing or advertising channels, a big question is how much can you afford to pay for each visitor or sales lead. This can help you make informed and profitable decisions. All it takes is gathering the right...
by inFlow Inventory | Oct 14, 2008 | Barcoding
Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand. 1) Own One Word What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How...
by inFlow Inventory | Oct 9, 2008 | Barcoding
A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over...
by inFlow Inventory | Sep 2, 2008 | Product Updates
If you sell products online or offline, you might be familiar with this all-too-common customer story: 1 ) Maria wants the product you sell. 2 ) She finds you through Google, eBay, or a friend’s recommendation. 3 ) She buys your product. You do everything...
