Same Soap. Different Products.

When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little...

Sell Something Bigger

Ikea doesn’t sell furniture.  It sells what your home could look like. Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life. State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones...
I Hope We Can Stay Friends

I Hope We Can Stay Friends

Most businesses are looking for ways to get new clients. Although this is a healthy practice, many miss out on a relatively untapped market: selling more to your existing clients! You’ve already gone through the process of attracting a customer, getting them through...
Email Marketing with Courtesy

Email Marketing with Courtesy

Email marketing is a fairly inexpensive form of advertising. You can potentially reach thousands or millions of customers at almost no cost. However, many companies have been using this technique indiscriminately. The result of this is a huge amount of unsolicited...
How to Summarize Your Business

How to Summarize Your Business

If someone asked you to describe your business in a few words, how would you do it? If it takes you a few minutes to describe all the things that you do; you probably need to think more about what’s really important to your business. And your audience will...