Send Email Updates to Get Repeat Customers

Posted by Siobhan Hitchmough

If you sell products online or offline, you might be familiar with this all-too-common customer story:
1 ) Maria wants the product you sell.
2 )  She finds you through Google, eBay, or a friend’s recommendation.
3 )  She buys your product.  You do everything right and she loves your customer service.
4 )  In 2-3 months, Maria completely forgets that you exist.  Next time she wants a similar product you carry, she finds your competitor instead.

The best way to convert this into a happy ending is also one of the simplest.  Send updates through email.  Here’s the alternate ending:
4 )  When making the sale, you ask Maria if she’d like to get updates on new products and discounts through email.  You promise to email her a coupon for 10% off her next purchase.  She’s happy enough with your company that she gives you permission.
5 )  Once a month or so, you send relevant updates about new products or sales.
6 )  Three months later, Maria sees your email and thinks that she could use something in red to go with her original purchase, so she buys another.
7 )  Six months later, Maria sees a new product that you announced through email and decides to buy one of those too.
8 )  And they live happily ever after.

Send your happy customers email updates to remind them about your company once in a while and introduce new products or discounts.  This is one of the most effective ways to increase sales without spending a fortune on marketing.

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

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  1. You may have also heard of RSS, a technology that allows people to subscribe to updates that you post to a blog. Unfortunately, this isn’t nearly as widespread as email yet, only about 5% of online people use RSS so far. So for the time being, you’ll be able to reach more people with email updates than purely blogging and RSS.

    I find using RSS is a great way to keep up-to-date without clogging up my email box – it’s like creating your own newspaper by choosing your favourite columns. You’ll need to pick an RSS reader – I use Google Reader. More information on how to get started with RSS. If you haven’t already, now is a great time to get ahead of the pack by subscribing to more business tips by clicking the Subscribe by Feed link on this blog. 🙂

  2. Hi Sachin,

    inFlow Inventory software automatically check for updates everytime you open the software.

    For this blog, you can subscribe to it by clicking on the Subscribe link at the top left.

    Thanks,
    -Louis