Unhappy Customers are Good Business Opportunities

Posted by Siobhan Hitchmough

There are a lot of articles on the internet on how to deal with unhappy customers.  Usually, they involve tactics to help deal with that single problem.  Instead, you should look at unhappy customers as opportunities to improve your business.

Bill Gates talked about it.  He said, “Your most unhappy customers are your greatest source of learning.” We couldn’t agree more.  But what’s more important than learning is changing.

Big businesses are more sluggish in changing things in response to customer feedback.  This is where small businesses have the advantage.  If you learn how to improve your business to serve your customers better, you don’t need to go through all the different departments and management hierarchy like they do in big businesses.  You just do it.  Probably overnight too.

So, next time you need to handle an unhappy customer, not only should you think “how can I make this customer happy?”, but also “how can I make sure nobody will be unhappy in the same way again?”

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

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  1. Customers are to be given high priority, it is the key quality to be maintained in small business. Your post is very useful for anyone to start a new business and for those who own business to understand their customers.
    You have given guidance to hit the nail on the head from this post. Thanks a lot for the information.

  2. Thank you Dicor.

    Not only are customers are to be given high priority, but we also want to bring out the message that businesses should absorb their customers feedback to change their businesses for the better.