If you set the bar too low, it’s not worth doing. If you set the bar too high, it’s unrealistic. If you set the bar comfortably where people know they can do it, it becomes a mundane chore. If you set the bar uncomfortably high where people believe they...
Ikea doesn’t sell furniture. It sells what your home could look like. Starbucks doesn’t sell coffee. It sells a little indulgence in your busy life. State Farm doesn’t sell insurance. It sells the comfort of knowing that you and your loved ones...
People often ask me how the recession is affecting us. In my most sagely voice, I respond, “I don’t know”. We’re continually improving our product, our marketing, and the way we do business. As a result, we’re continuing to do better,...
If you’ve ever sat at your office feeling too tired to get anything done, this article is for you. When you’re working on creative tasks, people often lack the energy they need to be effective more than the time. We all have those times when we’re...
A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over...
