How is art important to your business? If you ask this question to most business people, chances are you’ll be given a blank look. What is art anyways? From Wikipedia, “art is the process or product of deliberately arranging elements in a way that appeals...
Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand. 1) Own One Word What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How...
A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over...
Most small businesses these days have a website up to share information and attract new customers. If you don’t, you might want to consider getting one designed. If you already have one, have you ever wondered what kind of people are visiting it? Where are...
Having a professional e-mail address and telephone number will help you make a good first impression when you hear from customers, but having a nice logo and website will make them more likely to contact you in the first place. As a businessperson, you don’t...
