Saving Money vs. Creating Value

I recently signed up for a subscription to the magazine The Economist.  I didn’t really need it; most of the content is available for free online, and I’m more limited by time available to read than by great content.  A few years ago, I wouldn’t have...
Flash vs Substance

Flash vs Substance

A book that teaches you how to get rich is flash. A book that teaches you the inner workings of the financial system is substance. A handbag that has the logo of a company printed all over it is flash. A handbag that lasts for 20 years and remains aesthetically...
How Much is a Visitor Worth?

How Much is a Visitor Worth?

When you’re making decisions on different marketing or advertising channels, a big question is how much can you afford to pay for each visitor or sales lead.  This can help you make informed and profitable decisions.  All it takes is gathering the right...