A book that teaches you how to get rich is flash. A book that teaches you the inner workings of the financial system is substance. A handbag that has the logo of a company printed all over it is flash. A handbag that lasts for 20 years and remains aesthetically...
A trap many big companies fall into is losing touch with their customers. Many executives never talk to customers directly, only learning through statistics and demographics. As a result, they often make decisions to treat their customers like numbers, not human...
Business owners need to make a lot of decisions on a daily basis. They range from small ones such as whether to do a questionable refund or not, to big ones such as how much money should they allocate for marketing. For small business owners, it might be difficult...
Nobody is right all the time. Albert Einstein said, “Anyone who has never made a mistake has never tried anything new.” For important business decisions, the consequences of a major mistake can be costly. A leader needs to form a safety net by...
