A book that teaches you how to get rich is flash. A book that teaches you the inner workings of the financial system is substance. A handbag that has the logo of a company printed all over it is flash. A handbag that lasts for 20 years and remains aesthetically...
A trap many big companies fall into is losing touch with their customers. Many executives never talk to customers directly, only learning through statistics and demographics. As a result, they often make decisions to treat their customers like numbers, not human...
Business owners need to make a lot of decisions on a daily basis. They range from small ones such as whether to do a questionable refund or not, to big ones such as how much money should they allocate for marketing. For small business owners, it might be difficult...
