Branding 101 – Guidelines for Your Brand

Branding 101 – Guidelines for Your Brand

Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand. 1) Own One Word What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How...
How Prices are Relative

How Prices are Relative

Here are 2 options for a 1-year magazine subscription: A)  Web only subscription – $59 B)  Print & Web subscription – $125 Which one would you pick?  A study shows that 68% of you would pick option A, and 32% would pick option B. OK, how...
A Mini-Wikipedia for Your Company

A Mini-Wikipedia for Your Company

You’ve probably heard of Wikipedia, an online encyclopedia and the 8th most popular site on the internet.  The main idea behind it is that anybody can contribute knowledge by adding a new article or editing an existing one.  This idea has allowed Wikipedia to...