How to Summarize Your Business

How to Summarize Your Business

If someone asked you to describe your business in a few words, how would you do it? If it takes you a few minutes to describe all the things that you do; you probably need to think more about what’s really important to your business. And your audience will...
How Much is a Visitor Worth?

How Much is a Visitor Worth?

When you’re making decisions on different marketing or advertising channels, a big question is how much can you afford to pay for each visitor or sales lead.  This can help you make informed and profitable decisions.  All it takes is gathering the right...
Personal Development for Small Businesses

Personal Development for Small Businesses

I just finished reading Steve Pavlina’s new book called Personal Development for Smart People.  It boils down the teachings of hundreds of self-help books into one framework based on the idea that an individual should consciously strive to live with the three...