A book that teaches you how to get rich is flash. A book that teaches you the inner workings of the financial system is substance. A handbag that has the logo of a company printed all over it is flash. A handbag that lasts for 20 years and remains aesthetically...
When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little...
Ikea doesn’t sell furniture. It sells what your home could look like. Starbucks doesn’t sell coffee. It sells a little indulgence in your busy life. State Farm doesn’t sell insurance. It sells the comfort of knowing that you and your loved ones...
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