Same Soap. Different Products.

When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little...

Sell Something Bigger

Ikea doesn’t sell furniture.  It sells what your home could look like. Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life. State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones...

Creativity – A Leap of Faith

I bet you’ve heard of websites done in HTML or Flash.  But how about one made in YouTube?  Yes, YouTube, the video site. Words can’t do this clever company’s website justice – go ahead and take a look: http://booneoakley.com Brilliant,...