Same Soap. Different Products.

by | Jul 22, 2009 | Uncategorised

When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little...

Sell Something Bigger

by | Jul 14, 2009 | Uncategorised

Ikea doesn’t sell furniture.  It sells what your home could look like. Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life. State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones...

Creativity – A Leap of Faith

by | Jun 9, 2009 | Uncategorised

I bet you’ve heard of websites done in HTML or Flash.  But how about one made in YouTube?  Yes, YouTube, the video site. Words can’t do this clever company’s website justice – go ahead and take a look: http://booneoakley.com Brilliant,...