The Value of Ignorance

The Value of Ignorance

You have two types of customers: your experienced customers, and your new customers. It’s important to listen to your experienced customers and keep them happy.  Everybody knows this, and almost everybody does a good job with this.  After all, it’s easy....

Same Soap. Different Products.

When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little...