Yes We Can.

Posted by Siobhan Hitchmough

We’re an odd group.  A collection of small business people, non-profit volunteers, and motivated employees going beyond the call of duty.  We’re scattered all around the world, young and old.  Most of us have never met, maybe only shared a few words by email.  And yet, we share the bond of all being sculptors of […]

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How Much is a Visitor Worth?

Posted by Siobhan Hitchmough

When you’re making decisions on different marketing or advertising channels, a big question is how much can you afford to pay for each visitor or sales lead.  This can help you make informed and profitable decisions.  All it takes is gathering the right information and some simple math. If you’re selling things online, you can […]

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Personal Development for a Business

Posted by Siobhan Hitchmough

I just finished reading Steve Pavlina‘s new book called Personal Development for Smart People.  It boils down the teachings of hundreds of self-help books into one framework based on the idea that an individual should consciously strive to live with the three core principles of truth, love, and power.  The book is full of practical, […]

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Branding 101 – Guidelines for Your Brand

Posted by Siobhan Hitchmough

Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand. 1) Own One Word What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How about Mercedes-Benz? Prestige. Even though all […]

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Branding 101 – What is a Brand?

Posted by Siobhan Hitchmough

A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over the long term, then you should start seeding your brand into your […]

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