How Prices are Relative

Posted by Siobhan Hitchmough

Here are 2 options for a 1-year magazine subscription: A)  Web only subscription – $59 B)  Print & Web subscription – $125 Which one would you pick?  A study shows that 68% of you would pick option A, and 32% would pick option B. OK, how about if we add in one more option: A)  […]

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Send Email Updates to Get Repeat Customers

Posted by Siobhan Hitchmough

If you sell products online or offline, you might be familiar with this all-too-common customer story: 1 ) Maria wants the product you sell. 2 )  She finds you through Google, eBay, or a friend’s recommendation. 3 )  She buys your product.  You do everything right and she loves your customer service. 4 )  In […]

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A Mini-Wikipedia for Your Company

Posted by Siobhan Hitchmough

You’ve probably heard of Wikipedia, an online encyclopedia and the 8th most popular site on the internet.  The main idea behind it is that anybody can contribute knowledge by adding a new article or editing an existing one.  This idea has allowed Wikipedia to grow enormously quickly, with broader content and faster updates than traditional […]

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Decisions under Pressure

Posted by Siobhan Hitchmough

Business owners need to make a lot of decisions on a daily basis.  They range from small ones such as whether to do a questionable refund or not, to big ones such as how much money should they allocate for marketing.  For small business owners, it might be difficult to make the right call when […]

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Unhappy Customers are Good Business Opportunities

Posted by Siobhan Hitchmough

There are a lot of articles on the internet on how to deal with unhappy customers.  Usually, they involve tactics to help deal with that single problem.  Instead, you should look at unhappy customers as opportunities to improve your business. Bill Gates talked about it.  He said, “Your most unhappy customers are your greatest source […]

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