If you had two choices: 1) Fix an employee’s weakness so that they become more well-rounded Or 2) Focus on an employee’s strength so that they become more specialized Which one would you choose? The Gallup Organization interviewed over 80,000 managers in 2,500 business units and found that great managers who out-perform their peers chose […]
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In this day and age, we’ve grown to learn a lot about the inner workings of businesses. The internet, newspapers, and magazines are filled with lessons on strategies, best practices, how-to’s, etc. You can easily find hundreds of articles on subjects such as management, marketing, technologies, and so on. What seems to be lost in […]
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Email marketing is a fairly inexpensive form of advertising. You can potentially reach thousands or millions of customers at almost no cost. However, many companies have been using this technique indiscriminately. The result of this is a huge amount of unsolicited emails (i.e. spam) that end up annoying people. When email marketing is done badly, […]
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If you’re a business based outside of the United States but use Paypal to collect US dollars, Paypal might be double-charging you. First, you pay the usual Paypal fees. Second, you’re probably paying Paypal another 2.5% to exchange your money from USD to your local currency. You’d think that if you have a US dollar […]
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If someone asked you to describe your business in a few words, how would you do it? If it takes you a few minutes to describe all the things that you do; you probably need to think more about what’s really important to your business. And your audience will probably be stifling yawns. On the […]
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