Branding 101 – Guidelines for Your Brand

Posted by Siobhan Hitchmough

Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand. 1) Own One Word What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How about Mercedes-Benz? Prestige. Even though all […]

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Branding 101 – What is a Brand?

Posted by Siobhan Hitchmough

A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over the long term, then you should start seeding your brand into your […]

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What's Your Website's Grade?

Posted by Siobhan Hitchmough

A common question asked by business owners is “how can other people find my website?”  After all, even if you have the best website in the world, if no one knows about it, your business doesn’t benefit. One common way is to hope people find you through Google or other search engines.  But say, if […]

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