Distributing Worldwide for the “Coca-Cola” of the Waffle Industry

Posted by Siobhan Hitchmough
waffle distribution

My name is Patrick Greene and I am the CEO for Tri State Malted Waffle Inc. located in Milford, New Hampshire. We are a large distributor of waffle flour worldwide. Chances are, if you have ever eaten a Belgium waffle, you have probably tasted our product. For example, we distribute waffle flour to colleges, restaurants and hotels across New York City, Boston, Los Angeles, Florida, and Montreal.

My name is Patrick Greene and I am the CEO for Tri State Malted Waffle Inc. located in Milford, New Hampshire. We are a large distributor of waffle flour worldwide. Chances are, if you have ever eaten a Belgium waffle, you have probably tasted our product. For example, we distribute waffle flour to colleges, restaurants and hotels across New York City, Boston, Los Angeles, Florida, and Montreal.

Some big name hotel chains that purchase from us include the Hilton and the Marriott. Our business model includes loaning waffle makers out to these hotels and restaurants while selling flour to them.
Carbon’s Golden Malted Waffle
Our company is a very large distributor for Carbon’s Golden Malted Waffle Company, located in South Bend, Indiana. We distribute their flour products across New England, New York City and Eastern Canada. Carbon’s is the world’s oldest and largest producer of waffle flour and I feel very privileged to be working with them. They actually pioneered America’s first ever complete pancake flour in 1937. Before that, moms and chefs alike had no choice but to purchase all-purpose flour which was traditionally used to bake goods such as breads and muffins and not the best for pancakes or waffles.

What are some challenges you face?

Belgium waffles really began to take off at the World’s Fair in New York City in 1964. Carbon’s Waffles were present at that fair and soon after, every restaurant in New York wanted to serve Belgium waffles to their customers. Back then, they cost about $0.99 each.

The Belgium waffle phenomenon quickly took off and spread across the country and into Canada. Carbon’s quickly set up distribution in every state throughout the USA, Canada, Greece and all over Europe. Today, Carbon’s is the “Coca-Cola” of the waffle industry.

The biggest challenge Tri State Malted Waffles Inc. encountered was meeting the needs of our growing stockrooms as well as maintaining inventory levels in the New Hampshire warehouse. Along with the different ordering habits of salesmen and having to place orders with Carbon’s out of South Bend, we were buried deep in paperwork and clip boards until inFlow came along.

Moving so many cases of flour and waffle makers (both coming and going due to loaning them out) we know that distribution is really all about tracking inventory. inFlow was the answer to this issue and makes moving inventory around much easier and faster. It also saves us from making mistakes associated with manual adding or subtracting or from lost or misplaced clipboards.

We run inFlow across all of New England, Canada, and New York City. Moving thousands of items on a daily basis, inFlow has definitely saved me a few gray hairs!

If you are an inFlow customer and want to be featured on the inFlow Inventory blog, please see our customer spotlight page. If you are not yet a customer, get the free edition of inFlow at the download page and see how inFlow Inventory can help your small business.

Notes

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

Have a question or comment? Let us know below!