Creativity – A Leap of Faith

Posted by Siobhan Hitchmough

blogI bet you’ve heard of websites done in HTML or Flash.  But how about one made in YouTube?  Yes, YouTube, the video site.

Words can’t do this clever company’s website justice – go ahead and take a look: http://booneoakley.com

Brilliant, isn’t it?

Now, imagine you’ve never seen this site before.  Your company’s web developer suggests to you, “Why don’t we do our website in YouTube?”  What would your reaction be?

My guess is somewhere between “Interesting…” and “Are you nuts?!”.  Most people would come up with a list of reasonable-sounding arguments for sticking with the old ways.  And we wouldn’t be talking about them.

It’s easy to say you encourage creativity in your company, but it takes a leap of faith to actually go ahead with it.

Siobhan Hitchmough

About Siobhan Hitchmough

Siobhan Hitchmough is a customer advocate, community manager and part-time tutorial wrangler. When she's not seeking out new challenges she leads the community and support team at inFlow Inventory.

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