I bet you’ve heard of websites done in HTML or Flash. But how about one made in YouTube? Yes, YouTube, the video site.
Words can’t do this clever company’s website justice – go ahead and take a look: http://booneoakley.com
Brilliant, isn’t it?
Now, imagine you’ve never seen this site before. Your company’s web developer suggests to you, “Why don’t we do our website in YouTube?” What would your reaction be?
My guess is somewhere between “Interesting…” and “Are you nuts?!”. Most people would come up with a list of reasonable-sounding arguments for sticking with the old ways. And we wouldn’t be talking about them.
It’s easy to say you encourage creativity in your company, but it takes a leap of faith to actually go ahead with it.