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Viral Marketing: can you really plan for it?

Posted by Siobhan Hitchmough

As the entertainment experience moves onto the internet and the ways in which you can reach your audience diversify, is it becoming more difficult to get your message out there?  What’s an entrepreneur to do?  Well, it seems that some of the best advertising out there is the unintended consequence of your product…

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advertising revenue

The allure of advertising revenue: should your store participate?

Posted by Siobhan Hitchmough

Recently there was an editorial on Inc.com lampooning the ad supported Kindles being released by Amazon. Renee Oricchio postulates that with the release of this type of e-reader, other manufacturers will follow suit. The implication of course being that very soon we will find ourselves having to close the type of floating ads that currently chase us across our online content while reading the latest Tom Clancy novel or trying to enjoy our morning electronic newspaper. And it got me thinking: have we not seen this phenomenon before?

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invoice get paid

Getting bills paid without alienating your customers…

Posted by Siobhan Hitchmough

All too often we hear that companies must chase down their clients in order to get paid. Your company will have overhead whether or not your client has settled their 10,000 debt. In the case of small businesses this can be detrimental not only to the business’ cash flow but also to their efficiency as multiple employees become involved in the collection process. So how to toe the line between benevolent but cash-poor, and belligerent but with sufficient cash flow?

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business trip

How to get the most out of your business trip

Posted by Siobhan Hitchmough

With spring in the air and summer fast approaching (for those of us in North America), thoughts turn invariably to travel. But when you own a small business the cost of travel can often be prohibitive. To that end, it’s important to get as much out of every business trip as possible. Preparation—as ever it seems—is the key to success. So with that in mind, let’s take a look at what we believe are some of the most helpful tips we’ve found for business travel…

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art of marketing

The new way to get back to basics

Posted by Siobhan Hitchmough

The inFlow team recently had the opportunity to attend the Art of Marketing conference in Toronto, which featured presentations from some of the leaders in the field of marketing. Although each presenter had a slightly different take on the method to success, each was secure in the fact that pleasing customers was the key to success. Seems like a no-brainer doesn’t it? But some companies seem to have forgotten that the customers are what make or break you and it’s somewhat refreshing to see that individuals who are at the top of their game got there by appreciating their own customers. What’s more, it seems that with the social media revolution, we are now at a point in history where it is once again possible to create one-on-one relationships with our customers.

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