In this day and age, we’ve grown to learn a lot about the inner workings of businesses. The internet, newspapers, and magazines are filled with lessons on strategies, best practices, how-to’s, etc. You can easily find hundreds of articles on subjects such as management, marketing, technologies, and so on. What seems to be lost in […]Continue reading
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Email marketing is a fairly inexpensive form of advertising. You can potentially reach thousands or millions of customers at almost no cost. However, many companies have been using this technique indiscriminately. The result of this is a huge amount of unsolicited emails (i.e. spam) that end up annoying people. When email marketing is done badly, […]Continue reading
If you’re a business based outside of the United States but use Paypal to collect US dollars, Paypal might be double-charging you. First, you pay the usual Paypal fees. Second, you’re probably paying Paypal another 2.5% to exchange your money from USD to your local currency. You’d think that if you have a US dollar […]Continue reading
If someone asked you to describe your business in a few words, how would you do it? If it takes you a few minutes to describe all the things that you do; you probably need to think more about what’s really important to your business. And your audience will probably be stifling yawns. On the […]Continue reading
A trap many big companies fall into is losing touch with their customers. Many executives never talk to customers directly, only learning through statistics and demographics. As a result, they often make decisions to treat their customers like numbers, not human beings. Customers dread calling into these sorts of companies, like AOL. Small businesses have […]Continue reading