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If you set the bar too low, it’s not worth doing.
If you set the bar too high, it’s unrealistic.
If you set the bar comfortably where people know they can do it, it becomes a mundane chore.
If you set the bar uncomfortably high where people believe they can do it with some hard work and faith, [...]

Ikea doesn’t sell furniture.  It sells what your home could look like.
Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life.
State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones are covered.

Don’t sell stuff.  Sell aspirations.

People often ask me how the recession is affecting us.  In my most sagely voice, I respond, “I don’t know”.
We’re continually improving our product, our marketing, and the way we do business.  As a result, we’re continuing to do better, despite the trends in the overall economy.  We might come up with a new way [...]

If you’ve ever sat at your office feeling too tired to get anything done, this article is for you.
When you’re working on creative tasks, people often lack the energy they need to be effective more than the time.  We all have those times when we’re feeling lackluster and those times where we’re ready to kick [...]

A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over the long term, then you should start seeding your brand [...]

Last time, we talked about how you need to relax to solve difficult problems.  This is part 2 of 2, discussing how can improve your memory and skill by being sure to get a good night’s sleep.
Sleep isn’t just resting, your brain is working on processing your experiences so that when you wake up, you’ll [...]

Have you ever been told that you work too hard?  If you have, here’s one more reason to ensure that you lead a balanced life:  working too hard can be bad for your business.
We all know the feeling of insight.  You’re stumped on some problem, then in some idle moment when you least expect it, [...]