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A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over the long term, then you should start seeding your brand [...]

Most small businesses these days have a website up to share information and attract new customers.  If you don’t, you might want to consider getting one designed.
If you already have one, have you ever wondered what kind of people are visiting it?  Where are they from?  What do they click?  How did they get there?  [...]

Having a professional e-mail address and telephone number will help you make a good first impression when you hear from customers, but having a nice logo and website will make them more likely to contact you in the first place.  As a businessperson, you don’t need to be a great designer if you can find [...]