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I bet you’ve heard of websites done in HTML or Flash.  But how about one made in YouTube?  Yes, YouTube, the video site.

Words can’t do this clever company’s website justice - go ahead and take a look: http://booneoakley.com


Brilliant, isn’t it?


Now, imagine you’ve never seen this site before.  Your company’s web developer suggests to you, “Why don’t we do our website in YouTube?”  What would your reaction be?

My guess is somewhere between “Interesting…” and “Are you nuts?!”.  Most people would come up with a list of reasonable-sounding arguments for sticking with the old ways.  And we wouldn’t be talking about them.


It’s easy to say you encourage creativity in your company, but it takes a leap of faith to actually go ahead with it.

Most small businesses these days have a website up to share information and attract new customers.  If you don’t, you might want to consider getting one designed.

If you already have one, have you ever wondered what kind of people are visiting it?  Where are they from?  What do they click?  How did they get there?  How many come back?  Answering these questions helps you understand how people interact with your website, so you can improve on weak points and promote your selling points better.  Luckily, there are free tools online that can help you track how people use your website.

Google Analytics gives you detailed information on how your users browse your site.  It can tell you what time of the day you get the most traffic, which countries the users from, which page is the most viewed, etc.  The nice thing about it is that the graphs are all interactive, allowing you to drill down to find the exact information you want.

Quantcast shows you the demographics of your users.  Information like the age group, average household income, the gender percentage, etc.  How could you target your marketing message better if you found out that most of your visitors were women over 50?

Using these tools is very easy if you already have a website.  Simply sign-up for a free account, and follow their instructions to attach a small piece of HTML code on your website.  You might be surprised by how your website is being used.  We know we were when we saw Malaysia in the top 10 countries visiting us.  Time to go international, anyone?