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Most businesses are looking for ways to get new clients. Although this is a healthy practice, many miss out on a relatively untapped market: selling more to your existing clients!
You’ve already gone through the process of attracting a customer, getting them through the door and eager to buy your product or service. They are interested [...]

Email marketing is a fairly inexpensive form of advertising. You can potentially reach thousands or millions of customers at almost no cost. However, many companies have been using this technique indiscriminately. The result of this is a huge amount of unsolicited emails (i.e. spam) that end up annoying people.
When email marketing is [...]

Compare these two sentences:
“In the author’s opinion, it is in most peoples’ best interests when excessive verbiage is avoided by people who are engaged in the act of writing.”
“Don’t fluff up your writing.”
They say the same thing, but the second one is much more direct and memorable.
Whether you’re writing website content, instructions, or an important [...]

You may want to consider setting up a toll-free 800 number so that you can:
· Project a more professional image
· Make it easier for your customers to reach you
Toll-free numbers used to be quite expensive - something only a big company would have. This is no longer true - you can set up a [...]