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As you may know, here at inFlow we have a passion for simplicity and great design.

How is art important to your business?
If you ask this question to most business people, chances are you’ll be given a blank look.
What is art anyways?  From Wikipedia, “art is the process or product of deliberately arranging elements in a way that appeals to the senses or emotions.”  The critical piece here is [...]

Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand.
1) Own One Word
What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How about Mercedes-Benz? [...]

A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over the long term, then you should start seeding your brand [...]

Most small businesses these days have a website up to share information and attract new customers.  If you don’t, you might want to consider getting one designed.
If you already have one, have you ever wondered what kind of people are visiting it?  Where are they from?  What do they click?  How did they get there?  [...]

Using barcodes to enter products can be quicker and more accurate than manually typing in item codes. If your products already have barcodes on them, then all you really need is a barcode scanner and some software. If not, you can first make your own barcodes.
If your products are going to be sold [...]

Having a professional e-mail address and telephone number will help you make a good first impression when you hear from customers, but having a nice logo and website will make them more likely to contact you in the first place.  As a businessperson, you don’t need to be a great designer if you can find [...]

If you keep products in stock, you’ll need to know how many you have. How can you keep track of this? The first thought that comes to mind often involves pencil and paper or Microsoft Excel. However, if you invest a little more time into setting up an inventory software system, your [...]