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Have you ever done something so different the whole world thought you were bound to fail?

When a company makes artisan soaps and sells them individually, they have their 1st product.
When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product.
When they cut the soap into the shape of little animals and call it a “Kid’s Fun Size”, they have their 3rd [...]

Ikea doesn’t sell furniture.  It sells what your home could look like.
Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life.
State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones are covered.

Don’t sell stuff.  Sell aspirations.

I bet you’ve heard of websites done in HTML or Flash.  But how about one made in YouTube?  Yes, YouTube, the video site.
Words can’t do this clever company’s website justice - go ahead and take a look: http://booneoakley.com

Brilliant, isn’t it?

Now, imagine you’ve never seen this site before.  Your company’s web developer suggests to you, “Why [...]