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How is art important to your business?
If you ask this question to most business people, chances are you’ll be given a blank look.
What is art anyways?  From Wikipedia, “art is the process or product of deliberately arranging elements in a way that appeals to the senses or emotions.”  The critical piece here is [...]

Last time, we talked about what is a brand and how it relates your customers to your business. In this post, we will discuss some general guidelines on building your brand.
1) Own One Word
What do you think when you hear Volvo? Safety. How about Toyota? Reliable. How about Mercedes-Benz? [...]

A lot of small business owners might not give much thought to branding. It seems like an abstract concept that’s only applicable to widely distributed products backed by big marketing budgets from large corporations. But if you want to grow your business over the long term, then you should start seeding your brand [...]