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The average Fortune 1000 executive reads 6.7 books per year. Some even says 9 books.

Bill Gates once said he read 30 books during his vacation.

When a total stranger asked Warren Buffett for a single piece of wisdom, his advice was “Read, Read, Read”.

I think you get my point.

There are a lot of articles on the internet on how to deal with unhappy customers.  Usually, they involve tactics to help deal with that single problem.  Instead, you should look at unhappy customers as opportunities to improve your business.

Bill Gates talked about it.  He said, “Your most unhappy customers are your greatest source of learning.” We couldn’t agree more.  But what’s more important than learning is changing.

Big businesses are more sluggish in changing things in response to customer feedback.  This is where small businesses have the advantage.  If you learn how to improve your business to serve your customers better, you don’t need to go through all the different departments and management hierarchy like they do in big businesses.  You just do it.  Probably overnight too.

So, next time you need to handle an unhappy customer, not only should you think “how can I make this customer happy?”, but also “how can I make sure nobody will be unhappy in the same way again?”